Pay per click (PPC) services
Using analytics software and techniques, we will assess the effectiveness of each proposed search-term and indentify the more promising terms to be used in your ad/s.
We will then setup the advertising account with the search engine/s of your choice. If only one search engine is to be used, then we typically recommend Google as they have the largest share of the search engine market.
To achieve a high click-through-rate (CTR), your ad must be relevant to the visitor and able to capture their interest. However, a high CTR is just the starting point. What you are ultimately looking for are lead “conversions” into sales or enquiries. A well-crafted landing page targeted to your search-terms and relevant to your ad campaign can have a huge impact on conversion rates. Please see our optional landing page creation service for more information.
Geo-targeting is the process of targeting ads to a specific region. This can be critical in maximising your return on investment, especially for a service company. The last thing you want is to pay for visitors who are in a location that you cannot service.
Conversion tracking setup
Conversion tracking is one of the most important factors in PPC advertising, as this is how the success your campaign is measured. As part of our packages, we’ll setup the necessary tracking codes in 2 pages of your website, usually the landing page and the conversion page for each ad campaign.
Landing page development
Creating a landing page with relevant and engaging content can be a crucial step in generating lead-conversions. There isn’t much point in having a high click-through rate if you loose your potential customer by not providing relevant information when they click through to your website.
You can choose from a range of packages to suit your requirements.
Contact us for PPC Package pricing and further information.