Are we glad we made the investment? Well, the saying “you get what you pay for” certainly applied to our experience with Luminosity. Since our re-brand was launched six months ago, we have seen turnover double thanks to the level of projects we are winning. They were not the cheapest, but we are happy to say that they certainly delivered great value for money, and that’s ultimately what counts. After working with Luminosity I don’t believe that anyone should underestimate the potential value of their branding to their business. For us, it has certainly paid big dividends.
We constructed our own branding material when we started our business. Although this got us started, it was never of the quality that we ultimately wanted, and we realised it was limiting our client base. Luminosity’s work has successfully repositioned Peritas into the larger and more corporate market that we wanted to operate in. This has allowed us to win larger and more profitable projects, and our bottom line shows the success of our re-branding strategy.
We were looking for a marketing company that could deliver real branding results, with people we felt we could work with. We interviewed numerous prospective companies to handle our re-brand. Luminosity was by far the most professional, and we were confident that they would achieve our desired outcome. Although we had not worked with agencies in the past, it was Luminosity’s professionalism that made them stand out. They presented numerous examples of branding projects, and it was clear that they had the ability and experience we were looking for. We had high expectations and they were delivered upon.
Luminosity’s development process saved us time by addressing our marketing needs while minimizing the input required from us. The process was fantastic – a well-structured way to navigate through the multitude of options and possibilities. The whole process was managed by Luminosity and they requested our feedback throughout.
Whilst we are biased, we believe that we have the best branding of any engineering consultancy in Perth. Whilst it has taken some long-standing and faithful clients time to adjust, we have had terrific feedback on our new name and brand identity and the results speak for themselves.