The Luminosity difference
We plan, we create, we manage. Our comprehensive service is designed to make your life easier. Our branding, marketing, planning, production, creative, technical, offline and online services are all in-house. It’s no coincidence that many customers see Luminosity as their business development partners - that’s what we aspire to be.
Holistic solutions
We avoid superficial cookie-cutter approaches
We encourage our clients to see and think strategically and sustainably. We know you want more than a short-lived spike in sales results. After all, “it’s not how you begin, but how you finish that counts”.
Our custom-built solutions are developed by raw problem-solving ability, focused directly on your specific business needs. Brand objectives, positioning, competitive advantages and target market segments are some of the key factors that are determined and addressed as part of developing a Brand Strategy.
Come in to discuss a Marketing Checkup™ and let us help you determine the best way forward.
Comprehensive services
The convenience and efficiency of accessing all the services you need under one roof.
Our service is designed to specifically meet the needs of small to medium-sized businesses, providing the expertise you need to develop your business and improve your bottom line through sustainable branding and marketing.
There’s no need to tolerate the inefficiencies and frustrations inherent with managing multiple service providers each with their own agenda.
Our scope of in-house services delivers real benefits
We believe that an integrated approach to branding delivers superior results, and our comprehensive service also reduces the work, inefficiencies, and stress inherent in managing multiple suppliers. Be it traditional, digital or online marketing, we seek to maximising every opportunity to build brand recognition and equity. Managing branding quality and consistency across multiple media formats is a reality at Luminosity.
Strategy, creativity, technology and management under one roof
To overcome the disadvantages of outsourcing mission-critical website development, hosting, search engine marketing and email marketing components of branding, we have programming and technical expertise on staff. Our services include:
- Brand strategy development and implementation
- Brand identity development and communications management
- Media and print buying and management
- Website design, development, hosting and maintenance
- E-commerce and e-marketing solutions
Commercial acumen
Our commercially-focused strategic approach takes the guesswork out of branding.
At Luminosity you’ll deal with people who have built a successful business themselves, and have helped many others do the same - branding specialists who are commercially minded. We are seasoned business owners, not sales people or rookies. Our holistic approach brands businesses for growth, and we develop integrated branding and marketing strategies to maximise impact and ensure long-term return on your investment. Accessing our two-decades of business and marketing experience costs you nothing, but can save you a packet.
Creativity driven by your commercial needs and objectives
We know you want tangible outcome - competitive advantage and differentiation, increased market share, improved brand awareness and consistency, a unified culture, and a reputation as an employer of choice - so we design solutions that deliver both immediate and long-term results.
We challenge your assumptions
We get to the heart of your scenario through relevant questions and frank discussion. We clarify and identify your needs as well as any issues that need to be addressed.
Creative intelligence
Yes, you can have the best of both worlds - strategic thinking coupled with high-end creative design.
Before any creative work commences, a senior Creative Director will meet with you to clarify your needs and objectives. Our Directors actively manage the creative process to ensure that the solution is always aligned with the client’s marketing objectives.
Branding themes
A themed brand identity will more effectively:
- create a recognisable brand identity across multiple communication scenarios
- communicate your corporate culture or brand personality
- connect with your target audience/s on an intrinsic level
- position and differentiate your business
- make it difficult for competitors to compete in the area of branding
- maximise your return on marketing expenditure.
Our nationally award winning branding methodology is at your service.
Creative excellence
If you need more sophisticated design, then you can rest assured that your graphic design solutions will be created by our award winning design team. As awarded degree-qualified designers, the Directors share a passion for creative excellence. This passion for quality underscores every aspect of the company’s work, and Luminosity has been awarded at both State and National levels.
Extensive experience
A proven track record – branding consultants since 1990
Luminosity’s experience spans a vast array of large and small clients, private and government, across a broad range of industries. Oil & gas, mining, engineering, education, technology, medicine, construction and business services are common themes.
Two decades of experience, knowledge and networks.
You’ll benefit from much more than just text-book theory at Luminosity. Our service is underpinned by two decades of real-world business experience, and we’ve created and managed all manner of branding and marketing initiatives. Our wide-ranging knowledge extends beyond creative thinking to technical and manufacturing processes. This knowledge alone can save you time, money and stress caused by “unforeseen” process-related issues.
Technical knowledge delivers tangible benefits.
Thanks to our obsession to understand technical and manufacturing process, Luminosity has amassed a huge knowledge base over the years, and our clients benefit from this resource. Not only can this knowledge reduce your manufacturing costs without compromising on quality, it can also save you frustrating time-delays and reproduction issues in the future.
Watertight systems
Reliable service that makes your life easier
You’ll love the reliable service! No more worrying about disappointing solutions, missed deadlines and blown budgets. Our watertight processes, technical knowhow and long-term supplier relationships make sure of that.
We’ve developed proprietary QA systems and project management processes to enhance the Luminosity experience - right down to software-catalogued project archiving, should a client need to revisit a project years later.
Our project management and risk management systems include:
- a dedicated production manager
- project management software with integrated time-tracking
- QA processes delivering consistent quality and reliability
- automated daily backup of live project data
- off-site copies of all project archives
- software catalogued project archives
- automated dual-copy website data backups