Luminosity received the only Gold Medal for branding awarded recently by the Design Institute of Australia – the country’s leading design industry association. The award was presented for the brand identity created for BaoBag, an innovative product-marketing company launched in Adelaide and now open in Sydney. BaoBag offers manufacturers and wholesalers a clever product marketing channel targeting expectant and new mothers and their children. The themed brand identity was applied across all marketing collateral from packaging to the website and e-newsletters.