A themed brand identity is a flexible “visual language” developed to represent the intended brand to the audience. A well-engineered theme delivers much more than visual consistency. A theme comprises a series of graphical and/or typographical devices to complement and support the logo in representing the intended brand intimately, accurately and effectively.
Why a themed identity?
Our goal is to generate the most value from every marketing opportunity, and from every marketing dollar you spend. A well-engineered theme creates a more powerful and effective communication platform which, in turn, delivers a higher return on marketing investment.
Actions speak louder than words. So if your branding is more professional, engaging and compelling than your competitors – all other things being equal – who do you think your target market is more likely to trust and buy from?
A theme is tirelessly working for you without you having to lift a finger – a passive “sales team” influencing customers before you’ve even spoken to them.
A well-crafted theme takes the effectiveness of brand identity to a whole new level.
How does it work?
A picture tells a thousand words, and it’s impossible to stop our minds from forming opinions of the things we see – it’s an in-built involuntary reaction. A theme works to generate a positive perception that is aligned with the first (and lasting) impression you want to create.
A theme communicates brand personality and attributes more effectively than the standard “photo, panel of colour and logo” approach. It generates a stronger affinity with, and confidence in, the product or company it represents.
After two decades of reviewing and refining our branding methodology, we have come to understand that a well-crafted theme is by far the most effective way to:
(08) 9381 email@example.com
3/73 Troy Tce
Jolimont WA 6014