Search engine optimisation (SEO)

Benefits of SEO

• SEO delivers free advertising that can drive significant enquiries, and therefore business, your way. And this happens without you having to lift a finger. The benefits of SEO include:

  • Improved rankings or listings in search engines.
  • Increased traffic to your site.
  • Increased exposure and improved brand awareness and recognition.
  • Increased sales due to increase leads and enquiries.
  • Qualified buyers.
  • Improved market perception of your business.
  • Local, national and international markets can be reached.
  • Reduced cost of sales leads and enquiries.
  • A highly targeted to your market.

• SEO is the process of making strategic technical and content changes to a website to make it more “attractive” to search engines such as Google. The optimisation process encourages search engines to rank a site well above sites that are poorly optimised, or not optimised at all. Based on the search terms used, they rank sites according to what they determine as a quality website containing relevant content.

  Many people believe in the adage “if you build it they will come”. Unfortunately, when it comes to web sites, this is far from the truth. The World Wide Web is a vast expanse filled with billions of websites, so it is virtually impossible for consumers to stumble upon your web site without prior knowledge of its existence. Unless of course they do a search, and your site appears in that search.

  Recent research has shown that 80% of internet users use search engines to find sites of interest. Unfortunately, if your site is not listed by search engines, or ranks poorly, then it’s unlikely to be found. This is where Search Engine Optimisation (SEO) comes into play. SEO is the process of making a website more visible and attractive to search engine ranking systems. Optimisation helps search engines to determine what your site relates to, and how important, useful and/or relevant it is compared to other sites. Search engines then rank sites accordingly.

  SEO is a complex and constantly changing process. There are also factors beyond the control of SEO providers that impact on the success of the optimisation performed. For example, search engines don’t disclose details of the algorithms they use to rank sites and these change from time to time. The time period over which competitor rankings have been improved and the amount of funds your competitors have invested in SEO are also unknowns. Consequently, no one can guarantee specific results using ethical SEO practices, not even Luminosity.

  Another approach to increase your site’s popularity is to use a Search Engine Marketing (SEM) program, such as Google AdWords. These programs place your sites listing at the top of your specified search results pages. This is done in return for a fee that is collected every time someone clicks on your sites listing. Ideally an SEM program would include site optimisation and an AdWords program. This would increase website traffic instantly, while the site optimisation changes are being detected and your site re-ranked against your competitors by the search engine.

  In a marketplace as highly saturated as the World Wide Web, it is important to differentiate your business as much as possible. SEO can help achieve a point of differentiation, helping to develop and maintain a sustainable competitive advantage by increasing brand awareness, enquiries and sales.

  Why spend more than you need to – our packages can be tailored to suit your organisation’s individual needs.

• Search engine optimisation is a complex process that requires time and dedication. It is important that your SEO provider is mindful of how the site optimisation integrates with the overall marketing and organisational objectives of your business. At Luminosity we provide integrated search engine optimisation services that are both thorough and ethical.

  BirdBrain is our certified SEO provider. We don’t outsource this service, they are our sister company – we all work under the same roof! Nor do we resort to unethical tactics that put your site at risk of being banned by search engines. BMW suffered this fate! We use techniques that are within major search engine guidelines, and we keep up to date with the latest developments in the field of search engine optimisation.

  Examples of commonly used unethical SEO tactics that sites can be banned or penalised for:

  • duplicate pages
  • mirrored sites
  • keyword lists
  • pages over optimised for keyword

• In a nutshell:

  • No unnecessary ongoing contracts
  • We are certified SEO providers
  • We don’t out-source this service
  • We advise on how to minimise your SEO expenditure
  • We offer a taylored approach to minimise your expenditure
  • We only use ethical tactics within Google guidelines

  No unnecessary ongoing contracts!

  We don’t have packages and we don’t do contracts. We believe it’s up to us to demonstrate our value each month, and it’s for you to decide if you’d like to continue. We treat each business uniquely and therefore don’t use templated pricing.

  100% in-house SEO service. World-class analytical systems and software

  Luminosity has invested in world-leading technologies – the same proven analysis technologies and tactics used to optimising the websites of Fortune500 companies such as IBM, Motorola, and Price Coopers Waterhouse.

  Certified SEO specialists

  An SEO specialist will be assigned to the task of optimising your site, so you have the option to liaise directly with the person responsible for your SEO work, not a middleman.

  Keyword and search-terms targeting your local market

  Our keyword and search-term recommendations are based on relevant data, representative of your local market, not just global data. There’s no point optimising for search-terms based on global search results, when your target market is searching locally. Our recommendations are based on keyword and search-term data for global, national and capital city searches.

  Contact us for more info or back to marketing for other ways to grow your business.