Web marketing leverages a number of strategies to promote and position businesses. Web marketing typically involves a combination of search engine optimisation (SEO), traditional marketing, online advertising and Pay-Per-Click (PPC) marketing.
What is PPC Marketing?
Often referred to as search engine marketing (SEM) or advertising, PPC marketing is essentially paid advertising on search engine sites or other web sites. Google’s AdWords is the usual choice, as Google dominates the search engine market. You may have noticed listings on the right side of a Google search, or in coloured panels at the top of search results, these are paid AdWords listings. Working with our sister google adwords management agency; BirdBrain, we offer services such as Google’s AdWords search, re-marketing and display network banner ads – all of which can be considered part of a comprehensive PPC campaign.
PPC marketing is a very flexible and effective way to direct traffic to your web site (and thus sales or enquiries) while you are waiting for SEO on your web site to take effect. It can also be an effective way to supplement traffic generated by your unpaid (“organic”) listing in search results.
You only pay when someone clicks on your ad, and you can control how much each click costs you. You can also cap your daily spending and the length of your campaign to prevent budget blowouts. The benefit of this is you can stop or start your advertising whenever you like.
PPC marketing is particularly useful in very competitive industries where many competitors are investing heavily in SEO, making a first page organic ranking difficult, time consuming and/or expensive to achieve.
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